Prime Movers Lab leads Humanoid’s $152M Series A
The Paris media publisher says its brands generate 30 million monthly reads and 4 million fans, and it has been part of the EBRA group since 2022.
Humanoid, the French publisher behind online media brands including Frandroid, Numerama and Lemon, has announced a $152 million Series A led by Prime Movers Lab.
The company describes itself as a builder of modern, influential digital media and says its goal is to make each title a leader in its category while keeping journalism free for readers. On its website, Humanoid says its portfolio reaches 30 million monthly reads across four recognized media brands and 4 million fans.
What stands out in Humanoid’s positioning is how tightly it links editorial work to its operating stack. The company says it gives its newsrooms the tools to produce online journalism supported by back-office systems, advertising offers and affiliate capabilities built around four pillars: quality, performance, accessibility and real-time analysis. The source materials do not disclose a specific use-of-proceeds plan for the Series A beyond that broader operating model.
Humanoid’s market position is laid out brand by brand. Frandroid is presented as the top tech media outlet in 2024, with 23 million page views a month across nine product categories. Numerama is framed as a publication built to help readers understand the present and anticipate the future, with 7 million sessions per month and six editorial areas; it also launched Numerama+, the group’s first premium offering, in late 2023. Lemon adds a commerce and comparison layer, with five comparison tools, 10 years of expertise and 30,000 transactions a year.
Recent moves show how Humanoid has been expanding around that core. In 2024, the company said it accelerated in service comparison by acquiring Lemon.fr, strengthening its expertise in 4G, 5G and fiber. In 2025, it announced Orange Tech, a technology channel developed with Orange around Frandroid and Numerama, describing the partnership as an important step in the development strategy of its media brands.
Humanoid also notes that it has been integrated into EBRA since 2022. That gives this financing an unusual backdrop for a Series A: a media company that is already presenting itself as an established publisher with recognizable brands, meaningful audience scale and a mix of editorial, advertising, affiliate and partnership activity.
About the Company
Nos médias sont propulsés par une ambition : être leaders dans leur catégorie. Pour cela, nous donnons à nos rédactions toutes les armes pour faire du journalisme en ligne plébiscité, accessible gratuitement pour nos lectrices et nos lecteurs.