LendUs Closes $5M Seed to Embed AI Home-Loan Broking in Third-Party Apps
The Australian fintech, which compares 30-plus lenders in minutes and pays customers cashback on their home loans, will use the capital to expand its embedded-finance API into partner platforms.
LendUs, an Australian fintech that uses artificial intelligence to broker home loans inside third-party applications, has raised $5 million in a seed round, the company announced.
The platform operates as both a direct-to-consumer mortgage marketplace and an embedded-finance provider. Consumers answer a short digital questionnaire, and LendUs’s system matches them with products from more than 30 lenders in minutes. Each customer is also assigned a human advisor who guides them through to settlement. Beyond rate comparison, LendUs differentiates itself with a cashback program that pays eligible borrowers 0.1 percent of their loan balance upfront and an ongoing 0.05 percent per annum, paid monthly.
The $5 million seed funding will be directed toward growing LendUs’s API integrations, allowing banks, property portals, fintechs and other partners to embed its home-loan broking engine inside their own apps and websites. The company says this model lets partners offer mortgage comparison and origination without building the infrastructure themselves.
LendUs occupies a crowded but fragmented corner of Australian financial services. The country’s mortgage market is dominated by the major banks, yet brokers already arrange roughly seven in ten new home loans, according to industry data. Incumbent aggregators and digital challengers such as Lendi, Athena and Nano have pursued similar goals of speeding up origination, but LendUs is betting that an AI-first matching layer plus an embedded distribution strategy will let it scale without spending heavily on consumer brand marketing.
The startup is also leaning on its cashback offer to drive customer acquisition in a market where refinancing activity has surged as interest rates climbed. The cashback is discretionary—LendUs reserves the right to alter or withdraw it at any time—and eligibility is contingent on the company receiving commission from the funding lender, a structure common among mortgage brokers but one that requires careful disclosure under Australian credit laws. LendUs holds an Authorised Corporate Credit Representative status under Australian Credit Licence 486112.
By integrating its technology into partner ecosystems rather than relying solely on a standalone marketplace, LendUs is attempting to reduce customer-acquisition costs and capture borrowers at the point of financial decision-making, whether that is during property searches, banking journeys or personal-finance management.
The seed round was announced on 8 July 2026. The company did not disclose lead investors.