Cricket Star Rohit Sharma Invests in Fitness Platform Fittr

Fittr, a health tech startup that operates an AI-powered fitness coaching platform, has secured investment from Indian cricket captain Rohit Sharma. The company announced the backing on June 12, 2026.

The Pune-based startup offers personalized fitness guidance through its platform, using artificial intelligence to tailor workout and nutrition plans to individual users. The company positions itself around empowering fitness journeys, with its technology aimed at making structured coaching accessible to a broader audience.

The funding details, including the amount raised and the round type, were not disclosed in the announcement. No lead investor was named beyond Sharma's involvement. The cricket star's backing adds a prominent name to the startup's cap table, though the financial terms of his stake remain unknown.

Fittr operates in India's competitive fitness and wellness market, where digital health platforms have gained traction as consumers seek alternatives to traditional gym-based training. The sector has seen growing investor interest in personalized coaching tools that leverage AI to scale beyond the constraints of one-on-one human trainers.

The company did not specify how it would deploy the new capital. With Sharma's investment now public, Fittr gains a high-profile brand ambassador in one of India's most recognizable athletes, potentially aiding user acquisition in a crowded market where celebrity endorsements carry significant weight.